Job Title: Specialist, Analytics & Consumer Insights Location: Lagos Job Description Responsible for analysis, profiling, and modelling activity in the areas of propensity and segmentation to increase understanding of the customer behaviour pattern and providing actionable insights in developing strategies that will increase the customer lifetime value on the network. Principal Functions Analyze micro profiles of all market segments, design models using customer profile attributes, and develop multiple scenarios to illustrate behavior patterns in creating targeting and positioning campaign strategies. Develop sensitivity and business models that support direct to consumer marketing programs and maximize execution efficiencies.
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